![]() ![]() The precise kind of feminism that corporate institutions are championing is the subject of a new book, Empowered: Popular Feminism and Popular Misogyny. That’s because people who make advertisements are talented and good at their jobs, which are to make you feel stuff so that you will buy stuff.Īnd over the past decade or so, advertisements, particularly those targeted to women but increasingly for things like, say, highlighter markers, have harnessed feminism and empowerment as marketing tactics - tactics that work because feminism, in that same time span, has become popular. Personally, I enjoy living with the lie that I am too smart to be emotionally manipulated by corporations. ![]() One of my least favorite experiences in life is having an emotional reaction - laughter, sadness, literally any feeling whatsoever - to something and then realizing it’s an ad. ![]()
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